One of the most important decisions a new dive shop owner will make is what supplier or suppliers they will purchase their stock from. There are many factors to consider, including quality, price, ...
Diving allows people to take in the breathtaking landscapes of earth’s oceans, lakes, and rivers. Visual merchandising is an essential consideration of any retail store, but dive shops have the ...
Dive Shop 360 is excited to announce the success of our very first Retail Dive Summit. The first event in this annual series was hosted by Dive Shop 360 on February 20. During the digital event, ...
In the winter of 2015, much of the country experienced a heat wave. In fact, temperatures for the week of Dec. 6 -12 were about 10% higher than the previous year in the U.S. According to an article ...
According to the 2015 Paddlesports report, Stand Up Paddling has been steadily increasing in popularity year over year since 2010. In 2014, 2.8 million Americans participated in the sport, averaging ...
You teach a great fitness class, but the attendance is disappointing. How do you fix it? Your marketing for promoting your dive classes must effectively convey its value. If it doesn’t, people may be ...
River Sports Outfitters started more than 30 years ago as a 700-square-foot watersports shop that has grown into a go-to resource for everything outdoor. The store boasts a bustling retail space, ...
Rentals are an excellent way to increase revenue. In addition to bringing in money themselves, rentals also bring customers into the store at least twice, once when they pick up the rental, and once ...
As a dive shop business owner, the last thing you want to be doing is spending loads of time updating your vendor catalogs when you could be enjoying some much-deserved ‘bottom time!’ Let’s be ...
Since its launch in 2008, more than 4m people have used Airbnb—2.5m of them in 2012 alone. “It is the most prominent example of a huge new ‘sharing economy’, in which people rent beds, cars, boats ...
According to Retail Dive, executives at Best Buy have spent the last several years rethinking how to boost customer engagement. And as the big-box retailer discovered: employees should come first. In ...
From staff management and inventory counts, to store events, customer care, marketing and paperwork, running your own retail business is a lot of work.
What is an eCommerce Website? Websites serve many purposes. However, eCommerce websites exist to generate revenue for its owner. An eCommerce website allows customers to buy and sell physical goods, ...
If you’ve started a business, we’re guessing you’re focused on finding ways to grow it. After all, the success of your business depends on your ability to increase your customer base and generate ...
Today’s successful retail businesses are more ambitious and understand the benefits of event marketing. They’re planning for a year-round calendar of events, offering value-added services that bring ...
The unique world of dive stores is as deep and fascinating as the oceanic adventures they facilitate. Dive shops are the gateways to underwater exploration, providing enthusiasts with the essential ...
As dive shop owners, you understand the importance of streamlining your operations to provide the best experience for your customers. As the demand for diving grows, it becomes crucial for store ...
Dive Shop 360, the leading dive shop management system and all-in-one, cloud-based POS platform created exclusively for dive shops, recently announced an integration with PADI® (Professional ...
Effective retail marketing plays a vital role in driving business growth and attracting customers in the world of dive shops. Retail marketing encompasses various strategies and techniques to promote ...
Consumers have a lot of options when it comes to classes, workshops, and events to attend. As a retailer, how do you make your event stand out in the crowd and persuade people to actually sign up for ...
You’ve probably heard the phrase “living in a fishbowl,” meaning you live your life on display for everyone to see, constantly under scrutiny by others. Now apply this analogy to people shopping in a ...
Adventure travel has been on the rise for years, and savvy outdoor retailers are cashing in on the trend. They partner with tour operators and guide services to make money and build loyalty through ...
Just about everyone, whether they’re a business owner or not, can remember a recent experience with paying sales tax for a purchased item. For most people, the experience of paying sales tax seems so ...
For those who own or manage brick-and-mortar dive shops, creating a memorable customer experience is paramount. Dive shops are generally only located in areas where diving is prevalent, which means ...
