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Build Customer Loyalty With Air Cards

by Dive Shop 360 | Mar 1, 2024

What Are Air Cards?

Air cards are a way for you to build loyalty and repeat customers for your dive shop. Air cards allow customers to purchase multiple fills for their tanks ahead of time and often at a discount—building an ongoing relationship with your customers.

Loyalty programs encourage customers to continue to shop at your scuba store and use your services to meet their dive needs. These types of programs help bridge the gap of a shift from a product-centric to a service-centric tie to your business. Due to a highly competitive market and a wide array of services offered to customers, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction.

Bring Them Back Again and Again

Dive Shop 360 Air Cards work directly from your point of sale and add an important revenue  stream for your business. Air card programs can be customized to the specific needs of your store. Customers can pre-pay for fills or even free fills with multiple purchases. Even create an air card for paintballers.

What are loyalty programs

Loyalty programs exist to enable your small business to realize a competitive advantage for a commodity or “me too” service. By definition air is the same from every dealer. You need to create a reason for customers to return to your shop. And when you do you will create benefits for your business.

Top 5 Benefits of Loyalty Programs

  1. Customer Retention

Customer retention is the primary motivator for creating an air fill card  loyalty program. By rewarding customers with discounts on their purchase you will encourage them to return again-and-again for repeat purchases.

2.Consumer Trends and Customer Data  

A loyalty program requires your business to create a customer profile. When this data gets recorded you will have more visibility into your customers purchasing behaviors, habits, and trends. You can use this information to make decisions about how to market your business and what inventory to have in stock.

  1. Increase Average Purchase

When you understand your customers better you can use collected data to cross-sell and up-sel to your customers. You may be able to offer extended warranties after an item is purchased, suggest accessories that go well with the purchased item, and provide discounts on related purchases.

  1. Segment Your Customers

A well-designed loyalty program will allow your dive shop to segment customers and discover more-profitable and less-profitable customers. This will allow you to market your business in such a way that you can make the right promotional offer to the right customer.

  1. Better Customer Messaging

Loyalty programs create a direct communication channel to customers. Updating customers about the status of their account will create additional opportunities for you to message your customer. You may announce new products or services, promote sales, and additional opportunities to interact with your business such as classes or trips and charters.

Dive Shop 360 air cards can be customized for the needs of your store. Create a program to pre-purchase air fills or reward multiple purchases.


Customize your Air Cards for:

  • Oxygen
  • Nitrox
  • Trimix

And for:

  • Full Tanks
  • Pony Bottles
  • Paintball