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Ken Colbert

More from Ken Colbert

By Ken Colbert
September 18, 2024
Managing a dive shop can quickly become overwhelming. Between tracking inventory, booking dives, scheduling staff, and managing certifications, things can get chaotic fast.
By Ken Colbert
September 11, 2024
Owning or managing a dive shop isn’t just about securing the perfect beachfront spot, offering cutting-edge gear, or having a team of welcoming staff. While these elements are crucial, what drives ...
By Ken Colbert
September 4, 2024
Your dive shop is more than just a place to rent scuba gear or schedule dive lessons; it’s where underwater adventures begin.
By Ken Colbert
August 28, 2024
As a dive shop owner, expanding your reach by selling gear in-store and online is a great move to boost your sales and attract a broader customer base. With more shoppers seeking convenient online ...
By Ken Colbert
August 21, 2024
Running a dive shop that keeps customers returning is about knowing what they need — whether they’re seasoned pros or taking their first plunge. They’re after the latest gear, local diving classes, ...
By Ken Colbert
August 14, 2024
A scuba shop is more than just a place to buy diving gear — it’s a hub for local scuba enthusiasts, from beginners seeking classes to experienced divers hunting for the latest equipment.
By Ken Colbert
August 7, 2024
Running a dive shop in today’s booming diving tourism industry is an exciting venture. A recent report valued the global diving tourism market at $3.9 billion. With projections to reach $16.9 billion ...
By Ken Colbert
July 31, 2024
Dive shops cater to diving enthusiasts, offering the latest gear, equipment rentals, guided trips, and certification courses. Success often depends on location, with coastal areas and diving hotspots ...
By Ken Colbert
July 24, 2024
Whether you’re a newcomer or a seasoned pro, building and running a dive shop is no easy task. The industry is fiercely competitive and highly seasonal, meaning you need to balance several ...
By Ken Colbert
July 17, 2024
Dive shops need specialized management and point of sale (POS) systems to manage their industry’s unique demands, such as tracking dive gear rentals, scheduling classes and documenting certifications.