You teach a great fitness class, but the attendance is disappointing. How do you fix it? Your marketing for promoting your dive classes must effectively convey its value. If it doesn’t, people may be ...
River Sports Outfitters started more than 30 years ago as a 700-square-foot watersports shop that has grown into a go-to resource for everything outdoor. The store boasts a bustling retail space, ...
Rentals are an excellent way to increase revenue. In addition to bringing in money themselves, rentals also bring customers into the store at least twice, once when they pick up the rental, and once ...
As a dive shop business owner, the last thing you want to be doing is spending loads of time updating your vendor catalogs when you could be enjoying some much-deserved ‘bottom time!’ Let’s be ...
Since its launch in 2008, more than 4m people have used Airbnb—2.5m of them in 2012 alone. “It is the most prominent example of a huge new ‘sharing economy’, in which people rent beds, cars, boats ...
According to Retail Dive, executives at Best Buy have spent the last several years rethinking how to boost customer engagement. And as the big-box retailer discovered: employees should come first. In ...
From staff management and inventory counts, to store events, customer care, marketing and paperwork, running your own retail business is a lot of work.
What is an eCommerce Website? Websites serve many purposes. However, eCommerce websites exist to generate revenue for its owner. An eCommerce website allows customers to buy and sell physical goods, ...
If you’ve started a business, we’re guessing you’re focused on finding ways to grow it. After all, the success of your business depends on your ability to increase your customer base and generate ...