With 30 years in operations management and a decade in the dive industry, Ken founded Dive Shop 360 in 2014. His extensive background gives him unique insight into the challenges dive businesses face competing against big-box stores and online retailers. Ken has witnessed firsthand how technology has transformed consumer shopping habits, pushing dive operations to move beyond pen, paper, and spreadsheets. His mission focuses on helping dive shops automate business functions so owners can concentrate on building lasting customer relationships. "Coming from an operations background, I'm always looking for ways to improve customer experience by creating efficiency-boosting systems," Ken explains. "I find great satisfaction in identifying successful practices from thriving dive operations and helping others implement these proven formulas in their own businesses."