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Ken Colbert

More from Ken Colbert

By Ken Colbert
March 5, 2025
The ocean doesn’t have an off-season, nor should your dive shop.
By Ken Colbert
February 26, 2025
Handling gear rentals, scheduling certification courses, organizing dive trips, and keeping up with safety records leave no room for chaos in a dive shop. But relying on outdated systems and ...
By Ken Colbert
February 19, 2025
Success in the dive shop business isn’t just about having the best gear or offering fantastic dive experiences. It’s about who you know. Building strong relationships can give your shop a competitive ...
By Ken Colbert
February 12, 2025
For years, local dive shops have been the foundation of the diving community, offering properly fitted gear, expert advice, and hands-on training. Whether you're just getting into the sport or a ...
By Ken Colbert
February 5, 2025
If you own a dive shop, you know the joy of introducing people to the underwater world better than anyone. But before potential customers step foot in your shop or book a dive, they search for ...
By Ken Colbert
January 29, 2025
Social media generates 45% more sales opportunities than traditional channels. 71% of consumers are influenced by social media referrals, and 73% of marketers are confident in its effectiveness, ...
By Ken Colbert
January 22, 2025
As a dive shop owner, you’re already the go-to resource for your local diving community. Between outfitting divers with equipment, sharing expertise, and running certification courses, your daily ...
By Ken Colbert
January 8, 2025
Dreaming of starting your own dive shop? If scuba diving has been your life for years, why not turn that passion into a successful business and share the magic of the ocean with others?
By Ken Colbert
December 30, 2024
The scuba gear business is booming, with an estimated industry growth rate of 4% between 2024 and 2031.
By Ken Colbert
December 23, 2024
Keeping a scuba shop stocked with the right dive gear is no small task.